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Jaguar: All Out of Lives
by Roger Horton
When Ford bought Stewart GP and launched Jaguar Racing five years ago, the Dearborn company heralded their new adventure with extravagant promises and fine speeches. Now the cat is leaping out of Formula One, and their legacy remains that of a failure on the part of Ford to understand the true nature of the sport. Atlas F1's Roger Horton reflects on a plan go wrong, and explains why Jaguar could still leave a positive mark on F1
Last to Know, First to Go
by Karl Ludvigsen
Less than two years after re-affirming, through vice-president Richard Parry-Jones, its commitment to Jaguar and its Formula One programme, Ford announced last week its decision to give up and sell both the team and engine suppliers Cosworth. Atlas F1's Karl Ludvigsen analyses the Blue Oval's final PR blunder in the sport
The Tarnished Mascot
by Thomas O'Keefe
In May 2003, FIA President Max Mosley warned that Grand Prix racing is not the car industry's core business and that we as fans of the sport could count on only one thing: that manufacturers would come and go as they please, BMW, Mercedes Benz, Honda, Renault, Fiat, Alfa Romeo and Porsche, all having strutted their hour upon the stage and abandoned ship when it suited their corporate purposes. Atlas F1's Thomas O'Keefe traces the latest example of an auto giant pursuing its perceived self-interest, in the wake of Ford Motor Company's stunning announcement that it would discontinue its Jaguar Formula One operations and Cosworth engine works
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Revved Up: Q&A with Shoichi Tanaka
by Biranit Goren
FIA president Max Mosley met in Monza the senior staff of BAR and Honda, lead by Honda Racing president Shoichi Tanaka. The Japanese and his colleagues talked with Mosley about the FIA's proposed changes for the engine regulations. After the meeting, Tanaka explained to Atlas F1's Biranit Goren why they object to some of these proposals, and how it may affect their decision to continue investing in Formula One
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by David Cameron |
Atlas F1's GP Editor offers a rare insight into the bittersweet life of an F1 journalist, as he travels across four continents and sixteen countries, just to be there Every Other Sunday
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