Tuesday January 11th, 2000

The Arrows team announced today that the launch of a new corporate identity. "The new logo, with its striking simplicity will reflect the cutting edge of Formula One technology and will also provide the team with an ideal marketing tool for the future," The team said.

Arrows will participate in the forthcoming Autosport International show at the Birmingham NEC (13th-16th January) and present its new insignia to media and general public. The team's driver, Spaniard Pedro de la Rosa, will be there on Saturday, 15th January, opening the show in Hall 9, giving live interviews on the Autosport stage and signing autographs. An Arrows Formula One car, featuring the new logo, will be on display throughout the duration of the show.

"There is such a positive feeling among everyone at Arrows for the forthcoming first run of the new car," Team principal Tom Wilkinshaw said. "I also believe that the new corporate logo will reflect positively on the team’s aspirations for the forthcoming season."

The shakedown of the Arrows Supertec A21 will take place later in January, followed by the team's commercial launch in February.