Arrows Grand Prix Team announced yesterday their new partnership with Virgin Records and their ‘the-raft.com’ website.

The Team, which scored its first FIA World Championship point at the recent Australian Grand Prix, will jointly produce interesting and innovative ideas on the-raft.com website to create an inventive link between the world of Formula One and the music world. Virgin will further enhance their relationship with Arrows by inviting VIP’s and celebrities to Team events and parties.

In signing this unique agreement, Danny Van Emden, Creative and Multimedia Director of Virgin Records, commented: "We’re completely thrilled to be working with Prince Malik and the Arrows Team, both on an off-line, and feel that the pioneering, maverick style of both operations is a brilliant fit that opens up great opportunities to offer something truly new to both our audiences, and have fun in the process. On the-raft.com we will be delivering ground-breaking content to visitors to both site and off-line we will developing some unique events that will marry the excitement of both cultures for the first time."

Prince Malik Ado Ibrahim added: "Having a marque brand such as Virgin Records associated with the Arrows Team is a testimony to our youthful appeal and image. My belief that music and Formula One are a natural combination has been confirmed in our new venture and has created a comfortable synergy between both companies. Both Tom and I are very excited about the potential of this relationship."